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PRINTING
Digital printing holds a growing share of the commercial print-ing market, which includes such business and sales materials as catalogs, books, direct mail, transactional applications and posters. The print quality now rivals that of analog offset print-ing, which involves plate creation, test printing and large print runs. Thanks to variable-data printing, in which individual pages can be customized, and short-run production, in which even single lot printing is possible, digital printing is creating new business in such fields as marketing and publishing.
The type of printed products your company might need depends on the industry you work in. Read on to learn about some examples of commercial prints.
Medical Practices
Newsletters Brochures Flyers Business cards Postcards
Real-Estate
Business cards Flyers Brochures Postcards Direct mail Custom floor plans For-sale signs.
Hospitality
Business cards Hotel stationery Hotel collateral Hospitality comment cards Local guides Menus Take-out menus Table cloths Restaurant table tents Restaurant placements Guest checks Restaurant training manuals
Other Business Ideas
Informational booklets Catalogs Notepads Car magnets Coupons Magazines T-Shirts Flyers Posters
Types of Commercial Printing
There are many different types of printing to choose from, and most of them work well with commercial printing. Most printing companies will print any of the above products, including large-format prints. Here are some of the main types of printing:
Offset Printing
Offset printing generally produces the highest quality printed products and is good for large numbers of prints of a few originals.
Traditional offset printing uses printing plates and wet ink to create prints. This printing technique affords the technician the highest degree of control over color. As a result, you often get more vibrant colors, clearer pictures, and high-end printing materials.
However, offset printing takes a little longer to complete than digital printing does. Additionally, it can be more expensive.
Digital Printing
Digital printing is the quickest way to produce short runs, especially when there are many originals.
While offset printing is often considered the printing type with better quality, digital printing has come a long way over the years. In fact, the quality of digital printing is comparable to that of offset printing.
Likewise, digital printing is also considered a cheaper option.
However, as a rule of thumb, if you purchase more than 1,500 prints, the cost of digital and offset printing will break even. If you purchase under 1,500 prints, however, it’s cheaper because the price per click is lower than the setup costs for offset printing.
Additionally, you can use on-demand printing services with digital printing. Print on demand is a process where the commercial printing company saves a copy of your file and prints your orders on an as-needed basis. Usually, on-demand printing companies can print your order the same day or next day as your order.
This process allows you to avoid backorders, finding storage for your prints, and destruction charges. It’s the most efficient way to print commercially.